Award winning consultancy and Winner of the Chartered Institute of Marketing's (CIM) SWOT Award for marketing excellence.
Former Chairman of the CIM (leading international body for marketing and business development) for its specialist consultants group for sports and leisure. Retains Chartered Marketer and Fellow status. Authors and Lecturer to leading universities. Thirty years’ experience in marketing, fundraising and sponsorship, in the main assisting clients to increase sales, raise brand awareness in selected markets and generate funding for commercial projects and developments.
Worked on funding schemes in excess of £120M. Original Assessor appointed by the National Lottery and Assessor with UKCES. First Football Ambassador in UK for Football Partnerships and now same status with PeaceBall Project. Available for Non-Executive Directorships on a cost-effective basis.
Agency with key services that are used by professional and amateur clubs in the United Kingdom and Overseas (especially Turkey) including: commercial marketing to raise additional income from proactive sponsorship programmes; and growing the fan-base and community relations.
Worked on projects with a focus in the main around sponsorship and licensing including for some of the top brand names as defined in the Deloitte's "Football Finance Report" and Brand Finance's "Sporting Brands 2012".
This included projects with FC Barcelona, Panathinaikos FC, Galatasaray SK, Fenerbahçe SK and Beşiktaş J.K. Can help an in-house team or be a sub-contract alternative. Flexible retainers from grass roots to elite available.
Crowd funding is one of a select number of routes to securing finance for sports and commercial projects.
It seemed a logical extension to the activities of ACROBAT and FC Sports Marketing, that it offer a suitable platform to help clients and interested parties to try and achieve their targets. CrowdScrum evolved from a conceptualisation that sought to create and represent campaigns, where a ground swell of support would pursue a particular appeal – a ‘crowd’; and that momentum then gather pace from a concerted push towards the overall figure necessary to fulfil the ambitions of any project, the ‘scrum’.
So the concept is easy to grasp, and a rugby or sports theme seemed the perfect match. The platform was purposefully created to link to our other work. Of course, crowd funding is not the panacea for all challenges, where the work of the consultancy team may be more suited. Advises on any applications in the interests of giving best advice and maximising returns.